Social Media & Events

GRADUATE GARDEN PARTY - Spring 2025

Event Proposal:

Photos from Event:

As part of the Student Government team, I played a key role in reviving the graduate student end-of-year celebration, the Graduate Garden Party, at The American University of Paris. This fully student-led event had declined over time, and in May 2025, we identified its importance within the graduate community and successfully re-established it, welcoming approximately 100 students and faculty.

I managed key logistics, including securing a venue near the Eiffel Tower, overseeing a university-funded budget, and coordinating décor, catering, and sound. Throughout the planning process, I navigated challenges such as limited transportation and language barriers, strengthening my adaptability and problem-solving skills.

In my role as Graduate Social Director, I assessed student needs to design engaging events and led a committee of undergraduate students. Within one semester, I organized two social events and a campus breakfast focused on writing thank-you letters to professors, an initiative that encouraged connection, appreciation, and greater on-campus engagement.

RODEO AUSTIN INTERNSHIP- Spring 2026

During my internship at Rodeo Austin as the Event Coordination and Marketing Activations Intern, I gained hands-on experience in the process and execution of large-scale events from behind the scenes. I worked on multiple events throughout the spring, as well as organizing different activations across the rodeo event. This internship was action-packed, working in the office 40 hours a week, with events added across four months.

The annual Rodeo Austin Gala was my first event, which was a great success with over 1,000 attendees and a substantial amount of donations raised for the next generation. My responsibilities included managing auction details, tracking donors and invoices, and preparing event materials. As an event coordinator, I managed order forms for event supplies and vendor operations and communications for the annual Cowboy Breakfast, a public event serving up to 5,500 guests in downtown Austin.

In preparation for and throughout the Austin rodeo, an annual 16-day event, I worked closely with vendors, sponsors, and partners to coordinate logistics and marketing activations, ensuring all supplies and activations ran smoothly on a daily basis. This included all invitations and communications for sponsorship guests leading up to each evening and crowd control with the audience during activations, while delivering a polished, welcoming guest experience

This experience taught me how important organization, communication, adaptability, and attention to detail are in the event industry, while also allowing me to see how thoughtful event experiences and strong partnerships can create meaningful engagement with an audience.

BLACKCHALK HOME & LAUNDRY- 2020- Present

At the heart of Fredericksburg, Texas, is a vibrant community of local small businesses. At Blackchalk Home and Laundry, I elevated the brand’s social media presence, strengthening visibility and enhancing overall communications through thoughtful, engaging content.

One aspect I especially enjoyed was highlighting fellow local and small businesses carried in-store. Using short-form video, I captured the owner Jill's personality to create characteristics of the brand while showcasing the movement and texture of interior design, bringing a dynamic element that differentiates this store from the competition.

In addition to content creation, I managed customer communications across social media, in-store interactions, phone, and email. I approached each touchpoint with intention, striving to foster genuine connections, strengthen brand loyalty, and create a welcoming, memorable customer experience. In the last 90 days, we have gained over 400 new followers, had a 2.7% increase in viewers, leading to 173,000 views and 6,429 interactions and growing.

Below are examples of my work; however, to see more, please visit the Instagram page here.

Views: 10,508

Interactions: 468

Profile Activity: 75

Views: 2,830

Interactions: 79

Profile Activity: 10

Views: 3,864

Interactions: 94

Profile Activity: 1

Views: 4,531

Interactions: 141

Profile Activity: 5

Views: 5,478

Interactions: 150

Profile Activity: 9

Views: 3,242

Interactions: 48

Profile Activity: 14

Views: 2,528

Interactions: 57

Profile Activity: 2

Views: 5,428

Interactions: 174

Profile Activity: 20

Views: 2,588

Interactions: 39

Profile Activity: 9

Views: 4,684

Interactions: 139

Profile Activity: 18

Views: 2,993

Interactions: 163

Views: 2,321

Interactions: 51

HOSPITALITY, HOTEL MANAGEMENT & TOURISM TAILGATE - Fall 2023

Social Media:

Event Proposal:

Printed Products:

Through a two-semester course at Texas A&M University, I collaborated with a team to plan and execute the annual Hospitality, Hotel Management & Tourism Tailgate, an event designed to bring together students, faculty, and alumni.

During the first semester, we focused on comprehensive event planning, including concept development, logistics, and audience strategy. As Marketing Lead, I directed all promotional efforts, developing a cohesive visual identity, aligning materials with university branding standards, and coordinating messaging with department marketing teams to ensure clear and consistent communication across platforms.

In the second semester, we brought the event to life, hosting approximately 150 guests and creating an engaging, community-focused experience. From on-site coordination to attendee engagement, the event was executed seamlessly and received strong positive feedback from both staff and administration.

Click here to view our recap video!

BCS CHAMBER OF COMMERCE INTERNSHIP - Spring 2024

The Bryan/College Station Chamber of Commerce serves as a central force in the region, championing local businesses, strengthening the economy, and creating meaningful opportunities for residents. As a Marketing Intern, I identified a strategic opportunity to elevate business visibility through dynamic, short-form video content. I produced videos at Chamber ribbon cuttings and monthly networking events, allowing local audiences to better connect with and visualize each business’s unique brand identity.

In addition to content creation, I contributed to the planning and promotion of the annual Crawfish Boil. This experience was especially meaningful, as the event raises funds to support students in agriculture through the purchase of stock show animals, directly impacting the next generation of the community.

Social Media:

STONEWALL CHAMBER OF COMMERCE - Spring 2025

Brand Guidelines:

Brochure:

Website Design:

As part of a course at The American University of Paris, I developed a comprehensive rebrand for the Stonewall Chamber of Commerce in Stonewall, Texas. The project focused on capturing the understated yet distinctive beauty of the Texas Hill Country while prioritizing clear, strategic, and compelling communication of the Chamber’s key initiatives and community values.

Below are the brand guidelines I created, which served as the foundation for designing a cohesive, visually engaging website and brochure aligned with the refreshed brand identity.